Dan Abrams Acquires Fine Liquor Event Brands to Bolster Bottle Raiders Review Site
Media entrepreneur and Mediaite owner Dan Abrams acquired two liquor event companies to complement his Bottle Raiders website, a consolidation of several spirits review sites he launched in recent years.
The event brands, Whisky Washback and Arte Agave, currently hold 11 tasting events each year in major cities across the country. Abrams plans to expand the number of events and locations, as well as offer custom virtual and in-person events to organizations.
“With this acquisition, we are sort of bringing everything together, which is events, video, an app and the web,” Abrams said in an interview with Variety announcing the deal.
Abrams recently combined his whiskeyraiders.com, tequilaraiders.com, ginraiders.com and rumraiders.com websites into one umbrella site called Bottle Raiders. The consolidated site bills itself as “the world’s largest spirits review website,” that will now include tasting events.
“Our goal has long been to use powerful content from experts to drive experiences and expand our revenue streams,” Abrams said in a statement. “Being able to connect our audience with top-notch tasting events around the country where they will have exclusive access to brands and industry personalities is a perfect fit.”
Abrams added that the Whiskey Washback and Arte Agave team will remain in place, with founders Walter and Emily Easterbrook continuing to lead the events portion of the business.
“This partnership not only represents a significant milestone for the company I have passionately built but also signals a transformative era for the hospitality industry,” Walter Easterbrook said.
The next event is from Arte Agave and will be held on May 31 in Miami.
Last fall, Abrams sold his Law&Crime network to Jellysmack in a reported nine-figure deal that marked the tech startup’s largest acquisition to date.
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