AP Poll: Majority of ‘Exhausted’ Americans Have Tuned Out Politics Since Election – Including 7 in 10 Democrats
A strong majority of all Americans and roughly 70 percent of Democrats have largely tuned out of political news coverage since the November election, according to a new poll.
A Thursday survey conducted by the Associated Press and the NORC Center for Public Affairs Research poll found that people are generally “exhausted” after this year’s wild campaign, although more Democrats than Republicans had said they had turned off their TVs. The AP reported:
Television ratings — and now a new poll — clearly illustrate the phenomenon. About two-thirds of American adults say they have recently felt the need to limit media consumption about politics and government because of overload, according to the survey from the Associated Press-NORC Center for Public Affairs Research.
Smaller percentages of Americans are limiting their intake of news about overseas conflicts, the economy or climate change, the poll says. Politics stand out. Election news on CNN and MSNBC was taking up too much of Sam Gude’s time before the election, said the 47-year-old electrician from Lincoln, Nebraska. “The last thing I want to watch right now is the interregnum,” said Gude, a Democrat and no fan of President-elect Donald Trump.
The AP noted that from Nov. 5 to Dec. 13, viewership at CNN and MNBC was down 45 and 54 percent, respectively. Fox News was the only network to see an increase in viewership with ratings up 13 percent. Before the election, 53 percent of the primetime cable news audience was tuning into Fox.
As of mid-December, Fox News was a haven for 72 percent of all evening cable news viewers.
Regarding those who said they were disaffected by political news coverage, the AP reported about six in 10 Republicans and an identical share of independents who responded to the poll expressed they were “stepping back from political news.”
Among Democrats, that number climbed to seven in 10.
Ziad Aunallah, a self-described Democrat who spoke to the AP about the poll, explained why he had taken a break from news consumption.
“People are mentally exhausted,” Aunallah told the wire service. “Everyone knows what is coming and we are just taking some time off.”
Citing trends in previous election cycles, the AP offered hope for MSNBC and reported a strong likelihood that networks such as MSNBC should bounce back once emotions had settled:
MSNBC can take some solace in history. In previous years, network ratings bounce back when the depression after an election loss lifts. When a new administration takes office, people who oppose it are frequently looking for a gathering place.
[…]
But the ride may not be smooth. MSNBC’s slide is steeper than it was in 2016; and there’s some question about whether Trump opponents will want to be as engaged as they were during his first term. People are also unplugging from cable television in rates that are only getting more rapid, although MSNBC believes it has bucked this trend eating away at audiences before.
One other interesting tidbit from Thursday’s poll concerned celebrities, who turned out strongly to support Vice President Kamala Harris over now-President-elect Donald Trump.
The AP reported, “After an election season where endorsements from celebrities like Taylor Swift made headlines, the survey found that Americans are more likely to disapprove than approve of celebrities, large companies and professional athletes speaking out about politics.”
The Associated Press and the NORC Center for Public Affairs Research surveyed 1,251 adults from Dec. 5-9 and the poll reported a margin of error at +/- 3.7 percentage points.
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