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LG has some of the best OLED TVs on the market, from entry-level models that suit a lower budget to ultra-premium, high-tech options. If you want OLED-quality performance from a reliable brand without breaking the bank, the LG B5 is an intuitive smart TV with the brand’s signature vivid color, contrast-rich visuals, and strong gaming features. Right now, this 77-inch LG B5 OLED TV is $1,500 off at Best Buy in a Presidents Day Deal, bringing its original $2,999.99 price tag down to $1,499.99.

LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025)

$1,499.99 at Amazon

$2,999.99 Save $1,500.00

Get Deal

Get Deal

$1,499.99 at Amazon

$2,999.99 Save $1,500.00

The B5 is LG’s most affordable 2025 OLED TV, and its biggest draw is excellent OLED picture quality, with true blacks, strong color accuracy, and detailed contrast (as well as built-in burn-in mitigation). It’s suitable for both streaming and gaming, with 4K resolution, a 120Hz refresh rate with low input lag and VRR, G-Sync, and FreeSync support, as well as HDMI 2.1 ports. It uses the easy-to-navigate webOS platform and includes a range of streaming apps, free channels, and AI features like AI Voice ID, which can recognize individual viewers and switch to their profile. 

While it has a lot in common with the C4, the lower price tag and the fact that it supports Wi-Fi 6E make this model more appealing for some buyers. And for a huge OLED TV, it’s aggressively priced, making the 77-inch LG B5 OLED TV a smart value buy for gamers and everyday viewers at $1,500 off. However, if you want better brightness and more advanced processing, you may want to level up to the C4 or the newer C5.